A £1m fund to provide free TV advertising campaigns to 100 small firms affected by the coronavirus pandemic has been launched by Sky, and will be delivered through the company’s Adsmart platform. David Sanderson, director of Adsmart local & development at Sky, remarked: “Businesses up and down the country are facing some of the hardest trading conditions in recent memory,” continuing: “This initiative is about giving businesses confidence in advertising and their ability to succeed no matter the situation.”
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