One of the most common characteristics among business owners is lack of time. Getting caught up in day to day activities often leaves little time for strategic planning and marketing.
A problem that is relatively easy to resolve. Try to avoid working on key tasks in an ad hoc way. Take a look at your diary exactly one month on from today. If you do not have anything scheduled, pencil in some time to plan marketing activities.
While you may have to make a few adjustments along the way, more often than not you’ll be able to fit other things that come up around things that you have planned for well in advance.
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