One of the most important relationships any business owner will have is with their customers. Building and nurturing these relationships encourage faster growth, better retention, customer loyalty and an increase in profit in your business.
Connect on a personal level if you can and build various ways for customers to connect with you, blogs, emails, social media are all easy ways to begin conversations with your customers.
Show your appreciation and reward customer loyalty. You could use loyalty discounts, special offers or small gifts. This is an effective way of saying thank you to your customers and nurturing your relationship.
Communicate with your customers, find out what they need, what they like and provide solutions to their problems.
Ask for feedback and use it! Whether customers have good or bad opinions about your business show you are listening and more importantly that you care.
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